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Vietnam's Tourism & Hospitality Marketing Magazine

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Featured Article

HOW CAN VIETNAM BENEFIT FROM FILM-INDUCED TOURISM?

HOW CAN VIETNAM BENEFIT FROM FILM-INDUCED TOURISM?

Kong: Skull Island marks the beginning of a new era for Vietnam as a location to shoot films. More film production teams will be coming to the country in the coming years, and this may have an indirect positive impact on Vietnam tourism. In this article, Josh Zukas...

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Recent Articles

HOW VIETNAM CAN WIN THE TOURISM GAME

With inbound tourism in Vietnam growing at almost twice the rate of the Asia Pacific region, it would seem like the idealtime for entrepreneurs to jump into the tourism market. Yet, imitation within the Vietnamese tourism industry is leaving innovators at a...

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MARKETING TO THE WORLD IN 2017

Marketing and branding is an area that will see great benefits from new, creative ideas. Innovative marketing will transform the way you present your products while accelerating the growth of your business. In this strategy article, Eilis Williams talks to five...

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7 STEPS TO CREATING INNOVATIVE WEBSITE COPY (IN ENGLISH)

It’s no secret that most travel and hotel websites in Vietnam are poorly written. If the copy isn’t full of mistakes, it’s often been ripped from a competitor’s website. Your website may be the first impression you give to a potential customer and you need to make it...

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CULTIVATING INNOVATION WITH MIST

The Mekong region is teeming with ambitious entrepreneurs with ideas for driving the tourism industry to bigger, better things. But it takes more than a great idea to become a great business. Eilis Williams speaks to Jens Thraenhart, founder of a program connecting...

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HOW CAN VIETNAM BENEFIT FROM FILM-INDUCED TOURISM?

Kong: Skull Island marks the beginning of a new era for Vietnam as a location to shoot films. More film production teams will be coming to the country in the coming years, and this may have an indirect positive impact on Vietnam tourism. In this article, Josh Zukas...

read more

5 LESSER-KNOWN LOCATIONS FOR SHOOTING FILMS IN VIETNAM

Thanks to an increase in films and documentaries shot in Vietnam over the past few years, many locations will benefit from increased attention from production companies. But there is still plenty for location scouts to discover, and in this article, Eilis Williams and...

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QNA: SWIMMING TOURISM IN VIETNAM

With over 3000km of coastline, Vietnam makes an apt setting for different types of sea tourism activities. Cruises in Halong Bay are already well established, while water sports in Nha Trang and beach holidays in Phu Quoc are proving popular. Swimming tourism is yet...

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ACCOUNT-BASED MARKETING IN HOSPITALITY: WHAT, WHY, HOW

By Hung Ho In our “What, Why, How” series, we look at marketing techniques seldom used in Vietnam. This article focuses on account-based marketing, which enables restaurants and hotels to focus their marketing resources on a high-potential and easy-to-reach target...

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USING VIDEOS TO MARKET YOUR COMPANY

Despite their appeal, videos remain an underutilized tool by tourism companies in Vietnam. In this article, we ask four experts to select a video that they feel is effective in promoting a product or company. Andy Parkinson - Adventure Travel Guide and Tourism...

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MARKET INNOVATOR: VELO VIETNAM

Established by David Lloyd and Ashley Carruthers, Velo Vietnam is the country’s first operator dedicated to road cycling tours. Together they’ve combined a shared passion for cycling with their different professional backgrounds to develop a unique and engaging...

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This content is also available in: Vietnamese