As always in Vietnam, when the heat starts to surge, tourists rush to book a tour or a hotel at their desired destinations. Predictably, prices always spike at this time of year.
Now more than ever, working Vietnamese are aware of their non-renewable asset, which is their leisure time, and this has lead to increased demand in domestic luxury experiences. And as summer rolls around, it is time for domestic tourists to hit the roads.
Instead of the infinitely popular Dalat, Buon Ma Thuot offers a refreshing slice of authenticity. And compared with the increasingly crowded and expensive beaches in Nha Trang, the relative calm of Tuy Hoa is becoming more appealing.
Every year around the Lunar New Year, pilgrims all over Vietnam start thinking about their religious holiday. Amidst the crowd and the chaos, there are business opportunities that remain unexplored to develop the pilgrimage tourism experience in Vietnam.
Just a few years ago, Tet practices were still traditional: people would return to their hometown and spend the holiday with their extended family. If anyone wished for a change of scenery, their choices would be limited as most businesses would close. But things are quickly changing.