HOW VIETNAM CAN WIN THE TOURISM GAME

HOW VIETNAM CAN WIN THE TOURISM GAME

With inbound tourism in Vietnam growing at almost twice the rate of the Asia Pacific region, it would seem like the idealtime for entrepreneurs to jump into the tourism market. Yet, imitation within the Vietnamese tourism industry is leaving innovators at a...
CULTIVATING INNOVATION WITH MIST

CULTIVATING INNOVATION WITH MIST

The Mekong region is teeming with ambitious entrepreneurs with ideas for driving the tourism industry to bigger, better things. But it takes more than a great idea to become a great business. Eilis Williams speaks to Jens Thraenhart, founder of a program connecting...
HOW CAN VIETNAM BENEFIT FROM FILM-INDUCED TOURISM?

HOW CAN VIETNAM BENEFIT FROM FILM-INDUCED TOURISM?

Kong: Skull Island marks the beginning of a new era for Vietnam as a location to shoot films. More film production teams will be coming to the country in the coming years, and this may have an indirect positive impact on Vietnam tourism. In this article, Josh Zukas...
ACCOUNT-BASED MARKETING IN HOSPITALITY: WHAT, WHY, HOW

ACCOUNT-BASED MARKETING IN HOSPITALITY: WHAT, WHY, HOW

By Hung Ho In our “What, Why, How” series, we look at marketing techniques seldom used in Vietnam. This article focuses on account-based marketing, which enables restaurants and hotels to focus their marketing resources on a high-potential and easy-to-reach target...
USING VIDEOS TO MARKET YOUR COMPANY

USING VIDEOS TO MARKET YOUR COMPANY

Despite their appeal, videos remain an underutilized tool by tourism companies in Vietnam. In this article, we ask four experts to select a video that they feel is effective in promoting a product or company. Andy Parkinson – Adventure Travel Guide and Tourism...

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