WHAT IS  COMMUNITY-BASED TOURISM?

WHAT IS COMMUNITY-BASED TOURISM?

Sustainable tourism, eco-tourism, ethical tourism, responsible tourism and cultural tourism, among others, have become ubiquitous terms in the tourism industry. But what do they actually mean? And do they differ? In this article, Eilis Williams focuses on...
5 EXAMPLES OF COMMUNITY-BASED TOURISM

5 EXAMPLES OF COMMUNITY-BASED TOURISM

Tourism activities that try to bring benefits to local communities have become popular over the past two decades. In Vietnam, we have seen a flourish of community based tourism (CBT) projects, though some unscrupulous operators adopt the name without embracing the...
MARKETING TO THE WORLD IN 2017

MARKETING TO THE WORLD IN 2017

Marketing and branding is an area that will see great benefits from new, creative ideas. Innovative marketing will transform the way you present your products while accelerating the growth of your business. In this strategy article, Eilis Williams talks to five...
7 STEPS TO CREATING INNOVATIVE WEBSITE COPY (IN ENGLISH)

7 STEPS TO CREATING INNOVATIVE WEBSITE COPY (IN ENGLISH)

It’s no secret that most travel and hotel websites in Vietnam are poorly written. If the copy isn’t full of mistakes, it’s often been ripped from a competitor’s website. Your website may be the first impression you give to a potential customer and you need to make it...
3 SIMPLE STEPS TO INNOVATION IN TOURISM

3 SIMPLE STEPS TO INNOVATION IN TOURISM

To create new and interesting products in tourism, companies need to cultivate an environment in which creativity can flourish. Ai Vuong, Creative Director at Clickable, talks through three simple steps to beneficial and productive innovation. In today’s environment...

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