MARKETING TO THE WORLD IN 2017

MARKETING TO THE WORLD IN 2017

Marketing and branding is an area that will see great benefits from new, creative ideas. Innovative marketing will transform the way you present your products while accelerating the growth of your business. In this strategy article, Eilis Williams talks to five...
7 STEPS TO CREATING INNOVATIVE WEBSITE COPY (IN ENGLISH)

7 STEPS TO CREATING INNOVATIVE WEBSITE COPY (IN ENGLISH)

It’s no secret that most travel and hotel websites in Vietnam are poorly written. If the copy isn’t full of mistakes, it’s often been ripped from a competitor’s website. Your website may be the first impression you give to a potential customer and you need to make it...
3 SIMPLE STEPS TO INNOVATION IN TOURISM

3 SIMPLE STEPS TO INNOVATION IN TOURISM

To create new and interesting products in tourism, companies need to cultivate an environment in which creativity can flourish. Ai Vuong, Creative Director at Clickable, talks through three simple steps to beneficial and productive innovation. In today’s environment...
ACCOUNT-BASED MARKETING IN HOSPITALITY: WHAT, WHY, HOW

ACCOUNT-BASED MARKETING IN HOSPITALITY: WHAT, WHY, HOW

By Hung Ho In our “What, Why, How” series, we look at marketing techniques seldom used in Vietnam. This article focuses on account-based marketing, which enables restaurants and hotels to focus their marketing resources on a high-potential and easy-to-reach target...
USING VIDEOS TO MARKET YOUR COMPANY

USING VIDEOS TO MARKET YOUR COMPANY

Despite their appeal, videos remain an underutilized tool by tourism companies in Vietnam. In this article, we ask four experts to select a video that they feel is effective in promoting a product or company. Andy Parkinson – Adventure Travel Guide and Tourism...

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